Author Archives Janet Mahindroo

May 17, 2018

Happy 30th Anniversary to Globe Imports

 

This year we celebrate 30 years in business.  It’s hard to believe it’s been that long.  As they say, time flies when you’re having fun.  We know it’s not our products or our service that has kept us going all these years…it’s our customers.  It’s you, our loyal customer base, that made and kept us a growing business for three incredible decades.

When Globe Imports incorporated in August of 1988 it carried mostly decorative brass items, a variety of vases and planters, a menagerie of animal figurines from six-foot-tall giraffes to six-inch brass ducks holding umbrellas.  Shiny brass was all the rage in home décor back in the 80’s and 90’s.  As fashion changed, the merchandise adapted to the trends.  But, Globe’s toll-free telephone number still reflects its roots:  1-800-92-BRASS.

Later, antique and verdigris patina metals started to become more in vogue.  Globe Imports expanded their lines with products made of lots of different materials: leather animals; wooden ship wheels; glass nautical fishing floats; brass and wood navigational instruments; colorful resin and polystone figurines of all sizes and designs; canvas wall prints and room dividers; and metal wall sculptures.  Nautical and coastal have steadily ranked among the most favored categories of proven sellers.  Globe is always expanding their inventory with new and exciting merchandise.

The Globe Imports, Inc., started out as a retailer and had several locations in Florida and Georgia.  Within the first decade, they became a full-time wholesaler supplying stores, shops, and online marketers.  A great deal was learned by Globe in the beginning dealing directly with the end consumer and that helped shape their knowledge and expertise in buying.  They still deal with some of the same suppliers from India and China that they started with.  Unlike many importers/wholesalers that also retail, Globe has continued to maintain a “wholesale only” rule for ordering online or shopping in their showroom.  Globe believes they are in partnership with their customers and should not compete – it’s strictly business-to-business marketing.

It’s a big world out there.  Other wholesale companies may sell a particular line similar to some of Globe Imports, Inc., products.  Maybe there’s a small importer that carries fantasy themed windchimes and incense burners or another wholesaler that supplies artistic metal wall décor with a coastal vibe, but there is not one company that offers the huge variety that Globe stocks.  While it’s great to work with several suppliers to have everything your customers want, having a one-stop-wholesale-shop under one roof saves you time saves you big on shipping costs.  

 Online and in their fully stocked warehouse Globe Imports now carries everything from steampunk style to wine bottle holders; antique reproduction museum pieces to new age products; whimsical garden accents to classical home décor; inexpensive impulse giftware to functional furniture accessories; frogs to turtles, pirates to mermaids, the list goes on and on.

The most important things we have endeavored to do over the years have been to bring you quality merchandise, sell at the lowest possible prices, give you superior service –  all in an effort to make you successful.  That is our success.  It’s not just about selling you stuff…it’s about selling you stuff that sells.  It’s truly been a pleasure and an honor to serve you, our customers, and we look forward to the next 30 years.

Sticky
In All
August 15, 2017

The Importance of Product Photography in Marketing:

A Picture vs. 1,000 Words in 500 Words

Last week, a personal internet shopping excursion combined with time spent improving Globe Imports’ wholesale product pictures got me curious. I did a little research and want to share with you what I learned about the importance of visual marketing strategy.

I recently went to a popular retail website as a buyer. This retailer sells colorful, quilted women’s accessories and I was interested in a particular piece for myself. I looked at the picture but could not make a decision because I wasn’t sure whether it had a pocket inside. What I did NOT do was look below the image, click on a tab labeled “details” and READ. My answer was right there in the product description.

I am the webmaster for www.globeimports.com and the person who writes the copy for those fantastic descriptions of each one of our many wholesale products. As the shopper, I did not take the time to read the text. This made me think about something I had already suspected – most people do not read – they look at images.

So, I investigated to see if this is indeed true. I found that our brains are wired to respond to visual messages because images are stored in our long-term memory and words are processed in our short-term memory. I hope YOU WILL read what I discovered:

  • Your brain processes visuals at a speed 60,000 times faster than text
  • 90% of all the information that is transmitted to our brains is visual
  • 70% of your sensory receptors are located in your eyes
  • 50% of the human brain is active in visual processing
  • 40% of people respond better to visuals
  • and only 16% of words on an average webpage are read by the user

In conclusion, we all look to (pun intended) pictures to tell us the story – it’s not laziness, it’s scientific fact.

As I mentioned, Globe Imports has been enhancing the visual appeal and quality of our merchandise pictures for the website and print flyers. We hired a professional photographer to help accomplish this goal. We are very pleased with the results. Our product images are now more attractive, super-clear, high-resolution pictures. We are happy to allow you savvy shopkeepers using digital to extend your storefronts and forward-thinking online marketers to use our product images for your retailing. We are showing multiple angles and perspectives on an uncluttered background with thumbnails that enlarge to show detail for each product. We have dramatic sliding photo galleries merchandising our goods on our home page.

While there is no replacement for holding or feeling a physical product on a store shelf, marketing has forever changed and with the right professional help your products can jump off the screen or printed page. Web design experts say product photography could very well be the single most important design aspect of any e-commerce website. We highly recommend www.astylephotography.com for fine product photography to help you obtain the sharp, vibrant images that will command your shopper’s attention and better your conversion rate.

Afterthoughts –

  • It’s no why wonder emojis are so pervasive in our culture today.
  • I would sincerely appreciate your stopping next time you are on our website and reading my product descriptions.
  • Yes, I know what you’re wondering – this blog is exactly 500 words.
Sticky
In All
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